Brand & Growth Marketing Lead

About Kumpanio

Kumpanio helps people find a verified Plus One for real-world experiences from coffee and conversations to movies, events and exploring a city.

We are building a consumer brand around human presence and the belief that people shouldn’t have to postpone experiences simply because they don’t have someone to go with.

The role

We are looking for a hands-on Brand & Growth Marketing Lead to work directly with the founder and build Kumpanio’s brand, customer acquisition and distribution engine.

This is not a conventional social media management role. You will own how we tell our story, how people discover us, and how we turn awareness into completed bookings.

What you’ll own

• Develop brand positioning, messaging and creative campaign concepts.
• Understand customer behaviour, motivations, objections and booking barriers.
• Plan and execute campaigns across Instagram, LinkedIn, creators, communities and other relevant channels.
• Brief and manage freelance designers, video editors and creative partners.
• Test different audiences, messages and distribution channels.
• Improve the customer journey from discovery to event creation, paid booking and repeat usage.
• Track campaign performance and present actionable weekly insights.
• Work closely with the founder and operations team to improve the complete customer experience.

What we’re looking for

• 3–5 years of relevant brand, consumer or growth marketing experience.
• Experience working in a startup, consumer brand, lifestyle, hospitality or consumer internet business.
• Strong creative thinking and an understanding of consumer psychology.
• Ability to connect storytelling with measurable business outcomes.
• Experience managing external creative resources and delivering campaigns on lean budgets.
• Comfort with analytics, experimentation and ambiguity.
• A portfolio showing campaigns or projects you personally owned.

How we work

You’ll work directly with the founder, have meaningful ownership and build the marketing function from an early stage.

We value original thinking, speed, accountability and learning from real customer behaviour, not vanity metrics.